In 2016, a 42-year-old dad, Marc Carter, made a sincere plea on Twitter to help his son consume water in his favourite blue mug, which was recently broken.
Ben, a 14-year-old son, is autistic and has been drinking water in his favourite blue-coloured Tommee Tippee cup since the age of 2.
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Marc believes that there is no other way around this matter and worries that if he fails to find the same cup for his son, the consequences won’t be appealing.
“People think Ben will drink when he’s thirsty. Unfortunately, that is not the case,” said Marc.
He further added that since the broken cup, both of them had to make emergency trips to A&E due to severe dehydration that suggests ‘everything will NOT be okay.’
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With the cup being out of production for several years now, Marc turned to social media, aka Twitter, to seek support from the online community. And the response has been overwhelming.
After learning about Ben, people were moved to tears and started a Twitter campaign, #CupForBen, that went viral. To offer support, people began looking for the two-handled plastic cup in their own cupboards and kitchens.
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Marc soon started receiving tweet tags where people attached pictures of exact cup replicas, asking him if they could send him the cup.
But that wasn’t it for Marc. The tweet reached the production company, Tommee Tippee, who started looking through their archive product samples to see if they had one similar to Ben’s cup.
Shortly after, they announced that they would resume production of 500 more blue cups just for Ben.
Marc managed to gather around seven blue cups so far and a lifetime supply from the production company, which he supposedly will keep in stock for Ben to use for a long, long time.
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